Service Designer Portfolio
Zinuo Wang
I connect field evidence, service journeys, operational systems and digital touchpoints, drawing on UX, UI and design strategy where the service needs them.
How I work
Selected projects
Service design is the core, supported by UX thinking, visual communication and strategic framing.
Sauchiehall Alliance
A peer network that turns local recommendations into shared discovery and repeat visits for independent businesses.
Common Ground
Turning the end of Glasgow 2026 into a clear first step toward local participation.
Booking System Design
Designing a customer booking system and an owner management interface for a hair salon in Glasgow.
BagFlow
Designing a traceable high-speed-rail luggage journey across booking, station, train and arrival.
Oxygen Oasis
Connecting shared land, resident participation and property support.
3.5tons
Giving a seven-day sustainable arts festival an operating and financial structure.
Scone Through Time
Turning Scottish food history into a teacher-led sequence of stories, decisions and discussion.