Research & insight
Field observation, interviews, desk research, synthesis and opportunity framing.
About me
I'm Zinuo Wang, a service and experience designer working across research, systems and prototyping.
I turn field evidence into clear service directions, then make ideas tangible through journeys, blueprints, interfaces and physical prototypes.
My practice
Research gives the work direction. Prototypes give people something to respond to.
My practice is grounded in service design and extends into UX, UI and design strategy. I move between people's experiences, organisational roles and the touchpoints that connect them.
I am most engaged by unclear situations that need observation, mapping, conversation and testing. My projects connect what people experience with the operational work required to deliver it.
Capabilities
What I can contribute.
Service design & systems
Journeys, blueprints and system maps connecting users, staff, partners, information and policy.
Experience prototyping
Digital flows, interface prototypes, physical touchpoints and staged service tests.
Strategy & facilitation
Concept prioritisation, workshop support and implementation questions linking user and organisational needs.
Selected experience
Experience that supports how I work with people and services.
Together, these roles bring front-line listening, facilitation, audience engagement and coordination into my design practice.
Design delivery
Institution Under Construction · Design Intern
I develop programme communications and place-based digital concepts, coordinate revisions with a remote team and research sustainability and fundraising briefs.
Customer acquisition
HungryPanda · Field Promoter – User Acquisition
I support bilingual registration, offers and first-order onboarding. On a peak day, I recorded 100+ new-user acquisitions through direct customer engagement.
Front-line service
British Heart Foundation · Volunteer
I process payments, support customers with different needs and coordinate stock and daily shop priorities with staff and volunteers.
Education
Service design grounded in digital media and interaction.
Postgraduate study
The Glasgow School of Art · MDes Design Innovation and Service Design
Postgraduate practice in qualitative research, service mapping, systems thinking and prototyping. Degree awarded by the University of Glasgow.
First-Class Honours
University for the Creative Arts · Digital Media Art
Built an interdisciplinary practice spanning interaction design, moving image, physical computing and exhibition making.
Dual degree
Xiamen University · Digital Media Art
Completed the parallel degree pathway in digital media art within the Institute of Creativity and Innovation.
Tools for making ideas tangible
Figma and FigJam for research synthesis and interface flows · TouchDesigner, Arduino and Max for responsive prototypes · Adobe tools for visual communication
Open to opportunities