Research & insight
Field observation, interviews, desk research, synthesis and opportunity framing.
About me
I'm Zinuo Wang, a service and experience designer working across research, systems and prototyping.
I turn field evidence into clear service directions, then make ideas tangible through journeys, blueprints, interfaces and physical prototypes.
My practice
Research gives the work direction. Prototypes give people something to respond to.
My practice is grounded in service design and extends into UX, UI and design strategy. I move between people's experiences, organisational roles and the touchpoints that connect them.
I am most engaged by unclear situations that need observation, mapping, conversation and testing. My projects connect what people experience with the operational work required to deliver it.
Capabilities
What I can contribute.
Service design & systems
Journeys, blueprints and system maps connecting users, staff, partners, information and policy.
Experience prototyping
Digital flows, interface prototypes, physical touchpoints and staged service tests.
Strategy & facilitation
Concept prioritisation, workshop support and implementation questions linking user and organisational needs.
Selected experience
Experience that supports how I work with people and services.
Together, these roles bring front-line listening, facilitation, audience engagement and coordination into my design practice.
Front-line service
British Heart Foundation · Volunteer
I support customers and shop-floor operations in English, gaining a direct view of how a local service responds to varied needs through everyday interactions.
Facilitation
MAXSINE · Teaching assistant
I supported art and design workshops for children, helped teams move from ideas to shared outcomes, and coordinated teaching schedules and materials.
Audience engagement
Henan Broadcasting System · Social media assistant
I managed public-facing account content and edited short-form video. Published work reached more than 10,000 views.
Education
Service design grounded in digital media and interaction.
Postgraduate study
Glasgow School of Art · MDes Service Design
Developing service design practice through research, systems thinking, co-design and prototyping across individual and collaborative projects.
First-Class Honours
Institute of Creativity and Innovation · University for the Creative Arts
Built an interdisciplinary practice spanning interaction design, moving image, physical computing and exhibition making.
Outstanding Graduate
Xiamen University · Digital Media Arts
Graduated with recognition for academic and creative work in digital media arts.
Tools for making ideas tangible
Figma and FigJam for research synthesis and interface flows · TouchDesigner, Arduino and Max for responsive prototypes · Adobe tools for visual communication
Open to opportunities