01 / Selected Work
Services and experiences shaped by evidence, iteration and reflection.
Each case shows the context, my role, the evidence that changed the direction, the resulting work and the remaining validation gaps.
Selected projects
Service design is the core, supported by UX thinking, visual communication and strategic framing.

Sauchiehall Alliance
A peer network that turns local recommendations into shared discovery and repeat visits for independent businesses.

Common Ground
Turning the end of Glasgow 2026 into a clear first step toward local participation.


Booking System Design
Designing a customer booking system and an owner management interface for a hair salon in Glasgow.

BagFlow
Designing a traceable high-speed-rail luggage journey across booking, station, train and arrival.

Oxygen Oasis
Connecting shared land, resident participation and property support.

3.5tons
Giving a seven-day sustainable arts festival an operating and financial structure.

Scone Through Time
Turning Scottish food history into a teacher-led sequence of stories, decisions and discussion.